🧮 The Estimate Calculator
Five questions, real price range in about 60 seconds. Interior, exterior and deck logic — or whatever your trade actually sells. Built from your prices, not a national average.
For Painting · Decks · Remodeling Contractors
Your website should price the job while you sleep
Most contractor sites convert about 2% of visitors — and the ones who do convert are usually the tire-kickers who want a number before they'll talk. We install an instant estimate calculator that gives homeowners a real price range in 60 seconds, then hands you the lead with the scope, budget and timeline already attached.
Built and managed for you · Live in about a week · South Jersey
📞 (908) 364-9698
The problem isn't your traffic. It's what happens after the click.
A homeowner who wants their house painted has one question before anything else: what's this going to cost me? Your site answers it with a contact form and a promise to call back. So they leave and check the next painter.
What a contact form gets you
"Hi, I'd like a quote." No scope, no budget, no timeline. You call back, play phone tag for a week, drive out to measure a house you could have qualified in 60 seconds — and half the time they were never going to spend the money.
What an estimate widget gets you
"John wants a 2,200 sq ft two-story exterior, fair condition, Duration paint, trim included, starting in 30 days, budget $5,200–$6,850." You know whether to call him before you pick up the phone.
Same traffic. Same ad spend. Completely different phone call.
What you actually get
Not a plugin you have to configure. A finished lead machine, built around your real prices, that we maintain.
📄 A Landing Page That Sells
Headline, proof, the calculator, a free cost guide offer, and your phone number above the fold. Standalone page or embedded on your existing site — your call.
📥 Leads With the Scope Attached
Every submission lands in your inbox and in a Google Sheet you can open on your phone — with the full job detail: size, condition, paint tier, timeline, and the range they were quoted.
📅 Google Calendar Booking
Homeowners book the walkthrough themselves. It drops onto your Google Calendar with a confirmation email — no CRM, no new app, nothing to log into.
✉️ The Follow-Up Sequence
Five emails over two weeks that keep the lead warm — what drives price, why the cheapest bid costs more, the best season to book. Written for your trade, sent automatically.
📊 A Free Cost Guide
A written 2026 pricing guide for your service area that the homeowner gets in exchange for their email. It's the reason they hand over contact info at all.
🔧 Monthly Upkeep
Material prices move. We update your rates every month so the widget never quotes 2024 numbers — the fastest way to lose a lead is to look wrong.
How it goes live
- 1A 20-minute pricing callYou tell us what you charge — square foot rates, minimums, what you add for prep, height, and premium paint. That's the whole input.
- 2We build it — about a weekCalculator, landing page, cost guide, email sequence, lead routing. You review it and we adjust the numbers until it quotes like you would.
- 3It goes on your siteEither as its own page at quote.yourbusiness.com, or embedded into the site you already have. No rebuild required.
- 4We keep it accurateMonthly price updates, lead delivery monitoring, and tweaks to the questions if the leads coming through are the wrong kind.
Painting contractor? There is a dedicated page for you — what it does for painting contractors →
Simple pricing
One setup fee, one monthly fee. No contract, cancel any time. First 30 days free.
Instant Estimate System
Everything above, built and managed.
$297 one-time setup
$97 /month
- Custom estimate calculator built on your prices
- Landing page + free cost guide for your service area
- 5-email follow-up sequence, written for your trade
- Leads delivered to your inbox and phone instantly
- Monthly material and labor price updates
- Hosting, maintenance and changes included
Bundle with our AI receptionist and the setup fee is waived.
One closed bedroom repaint covers a full year of it. If the widget doesn't produce leads in the first 60 days, we'll keep working on it at no charge until it does.
Questions
Will this replace my website?
No. It can live as its own page on a subdomain, or be embedded into the site you already have. Most contractors keep their existing site and add this as the "get a quote" destination.
What if the numbers are wrong?
That's the one thing that matters most, and it's why step one is a pricing call with you rather than us guessing. We build from your rates, you review the output against three real jobs you've done, and we adjust until it matches. If a bid you'd have made comes in 40% off from the widget, we fix it before it goes live.
Do I need a CRM or new software?
No. Leads arrive in your email and land in a Google Sheet you can open on your phone. If you want homeowners to book a walkthrough themselves, we connect your Google Calendar — they pick a slot, it appears on your calendar with a confirmation email. No new system to learn, nothing to log into.
How long until it's live?
About a week from the pricing call, assuming we get your numbers and access to the site on day one.
What trades does this work for?
Anything where the buyer wants a number before they'll call: painting, decks, remodeling, roofing, siding, concrete, landscaping, fencing, flooring. The logic changes; the pattern doesn't.
Can I see it working first?
Yes — the demo is live and public: run the painting estimator yourself. Fill it out and watch what the contractor receives.
Stop quoting jobs you were never going to win
Let the website qualify them first. We'll build it around your prices and hand you the leads with the scope attached.
Get This BuiltQuestions? Call (908) 364-9698 — a real person answers.